Web analytics

What effect our website is really having on our business? How many visitors are coming to the site? What do they look at? How long do they stay? Do they perform any of the desired objectives for our business? Get all the answers you need with a superior web analytics set-up and analysis. Not only can you count the hits as so many do, but you can actually locate the strong and weak (or leaky) points in your site. Wonder how many people clicked on the link in your last email? Find that out too. As a matter of fact, discover how all of your online marketing activities are performing and measure the results to provide a true and accurate analysis of your return on investment.

One of our recent clients felt their e-mail newsletter was one of the best marketing initiatives in their toolbox. After setting up the company with a web analytics solution, we were able to measure the success of the email campaign. It turned out that very few clicks from the emails generated any conversion of actual business objectives. Knowing the real stats and having a clear picture gives you the power to make informed decisions and improve your effectiveness of your business online. The problem in this case wasn't the email, it was the site's ability to convert the visits into objective conversion. Clearpath analysts were able to identify the specific weak spots, make adjustments and significantly increase the effectiveness of the email marketing.

Call Clearpath today to set up a web analytics solution for you and start making powerful, informed decisions for your business.