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Build it and they will come is a dangerous belief that most people don't even recognize is present in their method. It's bad philosophy in brick and mortar, and it's devastating in online business. You can't place your website on a high traffic route or major intersection without search marketing! Search engine marketing takes many forms - all of which involve some form of payment for placement. Using PPC, banner ads and paid inclusion are all forms of search engine marketing. Clearpath understands not only search engine marketing but also the various forms of more general Internet marketing and can help you make the best choices to meet your business objectives.
Search engine marketing always has its place, but it is especially helpful for jumpstarting the traffic to your website. Startup sites have a very difficult time getting ranked in the search engines and will often be withheld from results for up to two years. Paid inclusion directories and Pay-Per-Click marketing are proven strategies to deliver qualified traffic immediately. (link to Conversion Consulting) Even when an organic Search Engine Optimization has been completed, most clients find that search engine marketing (SEM) still provides such favorable return on investment that they continue to invest widely in SEM initiatives. Call Clearpath's search engine marketing specialists to start your campaign today and receive a $50 Google Adwords credit to get started.
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